For most of us, any thought to tire quality tends to occur only when the quality deserves question. Easy example: a flat tire forces your vehicle to the side of the road.
If this happens, or if you’re a road-conscious consumer on the search for high-quality tires for quality’s sake, consider this article a snapshot of your online tire market needs: where to find them, what to look for when you buy tires, and how to save money, time, and – most importantly – minimize risk.
Affordability, durability, and manufacturer reputation stand out as the usual suspects when many of us consider our tire needs. But there are a host of other important dimensions to any tire and its retailer. Most people think buying a tire involves going to your nearest retailer, selecting something that works or looks good, and that’s it. The reality is that you could save a lot of time, money, and risk by buying tires online, informing yourself – and thus empowering and equipping yourself – before you make that all-important purchase.
Here’s just a sample of the myriad choices involved in tire selection and purchase, information that the consumer may lack:
- Most tires have anywhere from 19 to 25 constituent parts, from the inner liner to their fabric belts
- The type of tire you select can increase fuel economy
- The size of a tire sidewall can cause tire performance to vary significantly
- Choosing a dealer over a local “mom-and-pop” retailer for tire repair and replacement can add unnecessary fees
One of the larger companies selling tires online, TireBuyer.com, leverages an extensive national network of distribution and installation centers. The site claims to minimize cost and confusion for the consumer by offering an online service that comprehensively answers questions and ensures competitive choice. For example, it offers a pricing system to track all the costs that add up quickly – from tire selection and inspection to installation at a certified local retailer.
TireBuyer.com offers an intensive, before-the-purchase look at retailer installation fees, shipping times, tax rates, dealer certifications, even fitment criteria specific to various vehicles, making the online tire search not only accessible but informative.
One such money-saver the site claims, and which many of us may fail to consider: the heft, weight, and size of a tire can add to the final cost. Sometimes consumers go for larger tires because they think they’ll perform better. Or they’ll take the suggestion from a dealer at face-value without wondering if it’s best for their particular vehicle.
If the tire is larger and heavier than others, and therefore more difficult or time-consuming to install, the dealer could tack on a higher installation fee. The logic follows that it’s best to take a closer look at a tire before you buy it, and buy your tires online if you can help it. The tire you buy could affect you, your vehicle, and the safety of the people who ride with you – so make it an informed one.
Online tire dealers are often able to take advantage of their massive scale to invest more heavily in providing in-depth technical and performance data. One of the largest online tire retailers, TireRack.com, even has its own on-site test track to provide customers with comparisons of tire performance from real-world driving tests in specific driving styles and road and weather conditions. TireRack.com also conducts surveys of independent consumers about their experiences with specific tires or types of tires, which is another example of online retailers using their size and technology advantage to benefit customers in ways that local tire stores or dealerships cannot.
In addition to providing valuable tire information and recommendations to customers, online tire dealers usually have a far wider selection than their offline competitors, and they’re able to keep more product styles, brands, and sizes in stock. So instead of having to wait for a local dealer to order that specific model you want, you can usually count on your tires being shipped within 24 hours with a major online tire dealer. And in most cases you need not worry about shipping costs. TireBuyer, which is owned by American Tire Distributors, claims to have over four million tires in their inventory, thanks to their extensive network of distribution warehouses. Among those millions of tires are a massive variety of tire styles and sizes to fit almost any vehicle.
Finally, when you shop for tires at a local store you are often limited to just the brands that store carries, which is usually influenced by smaller-scale distribution arrangements than those of the online retailers. This may be fine if you’re looking for the larger brands like Michelin, Dunlop Tires, or Goodyear. But often times the growing number of up and coming brands that performance enthusiasts and smart deal shoppers are searching for can only be found online. Manufacturers such as Nitto, Kumho, and Nexen Tires are gaining ground quickly on the larger more mainstream brands in large part due to the explosion of online tire purchasing over the past decade.